The traditional marketing model was to obtain as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.
Marketing on the Internet was originally made popular through the use of Websites and optimizing those sites through SEARCH ENGINE OPTIMISATION (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media marketing is when companies utilize Web 2 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The advantage of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to create content and companies are incentivized to communicate with their customers.
The times of broadcasting your product or services message out to the masses and hoping for a response have died. People don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, however they also wish to know what others say about your service or product. A recent study figured 80% folks Internet using moms were influenced by word-of-mouth from family and friends when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media marketing.
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Increased New Customer Acquisitions – The benefit of social media marketing is that you’ll have the opportunity to connect with networks of potential customers that you would otherwise be unable to come across utilizing other conventional marketing techniques and even SEO.
Word of Mouth Marketing- Referral marketing has always been probably the most influential way to generate sales. With social media, you are able to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your organization using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to communicate with your customers about services, special promotions, or just to educate them on your own business. Through consistent, FREE communication, it is possible to keep your company before your customer’s eyeballs that will in turn result in repeat business and referrals. Remember, the main element to this kind of communication is usually to be content rich; don’t use these avenues to pitch your service or product.
Rapid Results – The effective and successful implementation of a social media plan will create almost instant results for your business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads go off air, these web 2 2.0 platform benefits will continue long-term given that the communication and updating of your social media presence is maintained.